Continuity was one of Internet marketing’s buzzwords last year and interest in the idea definitely persists.  There’s a reason why people get so excited about the notion.  It can be a real moneymaker.

We’re talking about purchases that feature repeat billing.  The customer may pay, for instance, twenty dollars to get access the product or service and will then be billed twenty dollars for each additional month.  Over the course of a year, that single purchase will be worth far more than what the marketer probably could’ve received on a one-time sale.

Obviously, this model has a few limitations.  It won’t work for every kind of product and there’s always that risk that the subscription aspect of the billing will scare away some potential customers.  In many situations, however, it’s a great way to maximize earnings.

Whether continuity structures are right for your situation will depend on your specific approach.  Regardless, the model is certainly worthy of real consideration by just about every Internet marketer.  If your product matches up nicely with a continuity system, it might be the perfect way to send your profits through the roof.